Thomas Alfreda, DO, MBA
Internal Med. Specialists/
LV Wranglers team Doc
"Sharon and her team are amazing. She even got me on the Dr. Oz show. Love her and the ChayraCom crew."
Founder & Inventor
ZF Technical Target Systems
"Sharon, I hope I properly thanked you for the help you gave me and if not, thank you very much...I really appreciate the time and effort you gave me."
Fox 5 Las Vegas
"Thank you for the amazing set dressing for the Children's Miracle Network Telethon AND our celebrity Thanksgiving Day special... Awesome and award-winning!"
Bruce Shapiro, MD, PhD
Fertility Center of LV
"You have been instrumental in our success with your creativity and hard work. You're more than our marketing agency, we consider you an instrumental part of our practice."
Non-profit serving vets
"Without ChayraCom, we wouldn't have been able to get the word out to help veterans or battered women, but we've accomplished that and more. You're one-of-a-kind!...even more excited about collaborating with JABBAWOCKEEZ!"
Informer Media Group
"It's my pleasure to recommend Sharon Chayra. She is an excellent writer and has always filed interesting and timely articles. I appreciate her hard work."
Current and Former Clients
Given the nature of our specialities, some work is not represented.
Project Guardian is an ethos attached to a retail line serving warriors in all industries. Slated to launch in late 2019, ChayraCom has provided communications strategies and message development. Stay tuned!
Podcast Guest for Best HR Practices
This guest appearance resulted in a spin-off podcast on the intersection of PR and HR, appropriately called A PR Lady and HR Lady Walk into a Bar Podcast.
Conceptualizing and writing website copy is the first step to a great impression. The DeJoriaCenter.com is a state-of-the-art events facility in the foothills of Utah's Uintas mountains and boasts technologies, dining, and landscapes that are truly extraordinary.
Creating an innovative medical business model at international airports requires letting others know. ChayraCom can share that good news.
ChayraCom assisted in event and auction staging as well as live show producing for Boys Town Nevada's annual gala. Philanthropists Diana Bennett and Scott Menke were honored for their tireless work in Southern Nevada and beyond.
Sheepdog Survival Fund
When law enforcement, military, and first responders' lives are on the line, the nonprofit Sheepdog Survival Fund provides scholarships to ensure they get the specialized training and equipment they need. ChayraCom is honored to be associated with its leadership and volunteer team including some of this nation's most esteemed military and martial arts experts.
Public Health Campaigns
As part of Healthy People 2000, ChayraCom was tasked with the development and execution of the inaugural Non-Smoking campaign. The multi-year campaign focused heavily on education then engagement. Initial success allowed the district to secure a $1Million dollar grant from CDC.
Launch of innovative technology company requiring full copywriting and creative support.
Since 1995, ChayraCom has served as subject matter experts in the areas of medicine and culture for the state's largest daily newspaper. These award-winning articles and features have appeared in all paper products from daily, magazine and special sections.
Involvement in the Native American and healthcare community, allowed ChayraCom's principal to be an award-winning segment producer on issues of culture and medicine. The show, Outdoor Nevada, continues to run in re-runs years after production ceased.
As a leader in EMS community relations and stakeholder relations, ChayraCom was invited to write a chapter in the national PR Handbook on the issue of crisis communications. Highlighted was a very successfully handled case study involving a ChayraCom client.
ChayraCom lead the communications team for a first-time candidate seeking to unseat a well-capitalized and respected incumbent. The novice candidate, buoyed by his own integrity and resonating message points, went on to defeat the incumbent.
ChayraCom was tasked with creating the identity for the national organization including all marketing materials, taglines, and graphic design.
Culture & Kids
ChayraCom was asked to establish the organization's messaging to under-utilized Native American, African American and Latino donors. In addition, ChayrCom developed the youth outreach and fundraising program, Gifts of Life.
THRIVE! was an innovative pilot-only show in partnership with the Las Vegas affiliate of FOX. The show featured businesses in the local area presented in a news-style format. THRIVE! was part of the inspiration for the successful MORE show on FOX.
Marketing & More
ChayraCom established the consistent and cohesive marketing materials in English and Spanish for this respected practice. Additional imaging came in the form of the interactive website and copywriting for consumer publications.
As self-professed foodies, ChayraCom writes restaurant reviews on some of the city's finest dining locales. These bites of information provide readers an entertaining resource and have contributed to an increase in the visitors to the website as well as restaurants.
As a non-profit agency serving the needs of homeless military veterans, ChayraCom crafted impactful public service announcements and a fundraising action plan that garnered revenue and greater awareness of this organization.
Fundraising & Grants
Having a seat on the charter SAFE KIDS Clark County organization, ChayraCom established the initial organizational bylaws fundraising and communications efforts. The ability to secure an start-up grant from a gaming behemoth coupled with extensive media exposure, set the local chapter in good stead to warrant a duplication of campaign events by the national SAFE KIDS and support GMAC becoming a sponsor.